NON
Project 1: NON Hardcore Baile
Project 2: NON Roller Coaster
Project 1: NON Hardcore Baile
Client: @non.collective
Year: 2021
@non.collective are a cross-border, immigrant-founded creative fashion collective exploring in multi-disciplinary ways inspired by Brazilian and clubber underground culture.
In this project, NON’s capsule collection "Hardcore Baile" came alive in a 3D world inspired by the founders' hometowns — Rio de Janeiro and São Paulo.
“
These are our faded memories of underground Brazilian parties.
”
CHARACTERS
COLLECTION’S TEASER
PHOTOSHOOT/CLOTHING
IRL
PHOTOSHOOT
URL
Project 2: NON Roller Coaster
Project made with: @bruns.digital
Year: 2022
Universe created for NON's anniversary campaign - inspired by their journey as a collective during their first year.
We teamed up to create an animated journey around a funfair, home to NON’s 1st bday party, featuring PokeNON, a custom character designed to represent the brand.
“
The concept of Roller Coaster emerges from the feeling of the goosebumps when we were about to start a new ride/chapter in our life and the ups and downs along the creative processes that brought us here, but in our own non conventional way where we make fun and have fun within the process. The loop of possibilities. Blowing the end of the chaos with mixed feelings, but most of all celebrating everything and everyone that is part of this Roller Coaster ride too.
”
Quote by Marcela Castelli (@maacastelli) & Thais Souza (@imthaissouza), Co-Founders of NON
CHARACTER
TEASER
NON Hardcore Baile, 2021 and NON Roller Coaster, 2022