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Information

001 : collection


Client: @voguebusiness
Project with: @institute_digital_fashion
Year: 2022





@voguebusiness exclusive.

AT THE END OF THE WORLD, DO YOU NEED MORE CLOTHES?







IoDF are incubating sites IRL x URL during @londonfashionweek , ‘we are asking you to subscribe to a different future, one we are building that has been two years in the making.’

The activation allows a wider community to join IoDF’s product launch, which aims to solve some of fashion's key pain points surrounding sustainability, calling for radical action.




 LOCATIONS



It’s part of a bigger project designed to democratise access to the metaverse spaces while making the connections between sustainability and Web3 apparent. 

Excerpt by @maddieeschulz from @voguebusiness






A HAND RAISE INTO THE FUTURE.


PHYSICAL NEEDS DIGITAL FOR THE PLANET TO BREATHE AGAIN.



ONLINE PROMOTION - CEOS’ AVATARS




Let’s sell creativity, not more clothes. This activation is an invitation to the future of fashion. We want to re-write the structures and consider the planet, culture and community over commerce and capitalism.

Excerpt by IoDF Co-Founders @leanneelliottyoung and @cattytay









IoDF PROMOTES WEB3 CONNECTION TO SUSTAINABILITY WITH PHYSICAL LFW CAMPAIGN.

Excerpt by  @maddieeschulz from @voguebusiness



Institute of Digital Fashion is blending the physical and digital with the launch of a London Fashion Week project that promotes sustainability. Providing solutions to critical pain points in fashion, IoDF’s answer is selling creativity, not more clothes.





The messaging is intentionally on the nose. Harder language was necessary to really make people think.

Excerpt by     IoDF Co-Founder and Creative Director, @cattytay





LIVE PROMOTION - CEOS


IoDF are incubating sites IRL x URL during @londonfashionweek , “we are asking you to subscribe to a different future, one we are building that has been two years in the making.”






The messaging is poignant while retaining an awareness that it’s happening during fashion week, where many of IoDF’s collaborative partners work. Young is keen to point out that while bold, the campaign is not meant to be anti-fashion or to go against designer creativity.
 


@madeleineschulz for @voguebusiness






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001 : collection 2022