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Fashion Awards 2022


Client: @britishfashioncouncil and @vogueitalia
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Year: 2022





IoDF debuted another garment from their upcoming IoDF COLLECTION by bringing digital fashion to the red carpet at this years’ @britishfashioncouncil #FashionAwards

Excerpt from @institute_digital_fashion



DIGITAL COLLECTION



Our mission is to make this space accessible and inclusive so anyone can engage and understand the capabilities of tech and the many ways digital will shape our futures.






This garment is made for every body, every gender, all abilities. We pushed for radical futurism, through the construction of the digital couture garment.

Excerpt from  IoDF Co-Founder and Creative Director, @cattytay








FASHION AWARDS 2022 RED CARPET





Disrupting conventional norms of fashion and beauty standards by using digital fashion as a tool for creative expression lies at the heart of IoDF’s mission, last night’s takeover was an energizing example of how we aim to bring IRLxURL together for progression.

Excerpt from @institute_digital_fashion







In response to a lack of diversity and inclusion felt in metaverse spaces, IoDF created this year’s red carpet moment inspired by our own guiding pillars.

Excerpt from @institute_digital_fashion







Collectively we have the power to create the building blocks of this new arena, it holds seismic potential; for sustainability, for creatively, for authorship, but more importantly the economic growth for the creative industries and individuals, building new models to earn more and grow further.

Excerpt from @institute_digital_fashion









OTHER PHOTOSHOOTS





AUGMENTED REALITY PRESS







PRESS



Fashion Awards 2021