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Fashion Awards 2021


Client: @britishfashioncouncil , @tiktok @voguesingapore and @THEDEMATERIALISED
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Year: 2021






Institute of Digital Fashion announce a new world’s first, our digital AR activation launching exclusively with @voguesingapore at Fashion Awards 2021.

This metaverse moment takes the red carpet experience into the homes of a new audience, making it accessible to all across the world - democratising the notion of traditional red carpet moments and merging the worlds of IRL x URL.

Excerpt from @institute_digital_fashion



DIGITAL COLLECTION




FASHION AWARDS 2021 RED CARPET




When designing this AR garment, we thought about structure, adaptability and creating a modular garment. We work beyond the restraints of our physical world, It’s for any body type, the fit is not grounded by design or any gender/ability.

IoDF Co-Founder & Creative Director, @cattytay







A big part of our work is building inclusive digital realities and thinking about the discourse in the fashion landscape but also the assets that are being built.

IoDF Co-Founder & Creative Director, @cattytay







IoDF's augmented reality design was built to be worn standalone or as an add on accessory to pair with any garment.

It's inclusive for all bodies, the functioning allows for tracking on any body type and for any ability, or gender.

Excerpt from @institute_digital_fashion







OTHER PHOTOSHOOTS





BTS





PRESS




Fashion Awards 2021