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Absolut Vodka

 
Client: @dazed@absolutuk@chet__lo and @itstayce
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Year: 2022





BORN TO MIX : collab launch “Second Skin Couture”
@chet__lo x @itstayce x @institute_digital_fashion

A vision for a world where fashion isn’t bound by gender, seasons or function by @absolutuk

Excerpt from @institute_digital_fashion



AD






AUGMENTED REALITY DRESS





IoDF Co-founders Digi Fashion Duo @leanneelliottyoung and @cattytay worked in collaboration with @chet__lo x @itstayce, to bring you a one-of-a-kind blend of physical IRL and digital URL “Second Skin Couture”.








A worlds first META-physical @gettyimages experience. VIP guests had been dressed in our digital wearable working alongside Getty photographer @davebenett and our tech team, we activated 3 variations of the @chet__lo inspired AR garment onto the live press pictures. At a reach of our phones, we further activated the AR use of the wearable, dressing models IRL x URL during the physical catwalk show.










PROMO EVENT




Live Event Launch


“Second Skin Couture” launched IRL X URL on 11 / 05/ 2022 Following the opening of Absolut's residency at BOXPARK Shoreditch in London.








IoDF x Tayce x Chet Lo an IRL x URL experiential showcase. Where the community and audience were participants.
The output was truly democratic and inclusive attitude to the fashion showcase, to people, to queerness, to clothes.









Our event x Tayce x Chet Lo for Absolut, produced by Dazed marked Getty’s first publication of digital fashion, created by the IoDF atelier. It marked a milestone for public recognition of digital fashion’s place within the wider fashion industry.


Excerpt from @institute_digital_fashion








BTS





PRESS


Absolut Vodka 2022