FILIPA COMBO
Information

H&M


Client: @hm
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Role: Social Marketing
Year: 2022





H&M together with Institute of Digital Fashion, conceived, co-designed and crafted a digital, capsule collection for H&M Innovation Metaverse Design Story.

Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.



MAIN COLLECTION




This season's H&M Innovation Stories takes on the metaverse with a collection that's ready for IRL parties and digital dancefloors. Featuring a selection of spectacular 3D filters, co-created and built by the Institute of Digital Fashion.

Excerpt of @hm



GARMENT SHOTS 





TRAILER SHOTS






AR Experience





BTS







PRESS



H&M 2022