H&M
Client: @hm
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Role: Social Marketing
Year: 2022
“
H&M together with Institute of Digital Fashion, conceived, co-designed and crafted a digital, capsule collection for H&M Innovation Metaverse Design Story.
Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.
Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.
”
MAIN COLLECTION
“
This season's H&M Innovation Stories takes on the metaverse with a collection that's ready for IRL parties and digital dancefloors. Featuring a selection of spectacular 3D filters, co-created and built by the Institute of Digital Fashion.“
Excerpt of @hmGARMENT SHOTS
TRAILER SHOTS
AR Experience
BTS
PRESS
H&M 2022