H&M
Client: @hm
Project with: @institute_digital_fashion
This project had the participation of multiple people within the team.
Role: Social Marketing
Year: 2022
“
H&M together with Institute of Digital Fashion, conceived, co-designed and crafted a digital, capsule collection for H&M Innovation Metaverse Design Story.
Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.
Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.
”
MAIN COLLECTION
![](https://freight.cargo.site/t/original/i/3099cd92473b1c7b6a20d17484130506a952c40407fc4b979fa87b996649cc54/ezgif.com-optimize-10.gif)
![](https://freight.cargo.site/t/original/i/d891a48a21bed7df2e35af50deca8d6314cc0906a7e431a36ea48f31c7e0d863/ezgif.com-optimize-11.gif)
![](https://freight.cargo.site/t/original/i/e4d578fbf185a4d34abff2c81d46cc14e7b6a6ae5b0564f7db71ff66a6a150a4/ezgif.com-optimize-12.gif)
![](https://freight.cargo.site/t/original/i/67a7dbde6719b244687bba8f899ed164a374f50d9ad94fd0d0d40d557d7da0db/ezgif.com-optimize-9.gif)
![](https://freight.cargo.site/t/original/i/f222d7ef17b4592ea21256e9702254d5173bdb7391d6fb4b6f7b61eff6ff9c3b/ezgif.com-crop.gif)
“
This season's H&M Innovation Stories takes on the metaverse with a collection that's ready for IRL parties and digital dancefloors. Featuring a selection of spectacular 3D filters, co-created and built by the Institute of Digital Fashion.“
Excerpt of @hmGARMENT SHOTS
![](https://freight.cargo.site/t/original/i/5f52a57a93b221ad0a13d8902af425b0232aa3b86fe7441274240d1acd5f1140/IoDF---Inbloom-02.jpg)
![](https://freight.cargo.site/t/original/i/716e046cf0911242a25481c8fe83ed0c53d73e7e37631cc33474a07fe212f383/IoDF---Inbloom-01.jpg)
![](https://freight.cargo.site/t/original/i/11d23c9bf9ead68e2ec3248a8f800e6a606444dc8883dd9282e693e6b4ad821c/IoDF---Inbloom.jpg)
![](https://freight.cargo.site/t/original/i/1f92bb1b7e6d035c53566a11ce5c223c0e2d71b3949be9d78bc5558a7a7dd543/IoDF---Inbloom-03.jpg)
![](https://freight.cargo.site/t/original/i/26e29ee2a4e9f95ce78264f778a7fc6d31f7a3cc70fcdfe6f6540ac171cc44bf/IoDF---Jewellery.jpg)
![](https://freight.cargo.site/t/original/i/25a6b33160261983157da4ea38ec85ccf3860e5e5af0ba84dea56fe921ede56a/IoDF---Jewellery-01.jpg)
![](https://freight.cargo.site/t/original/i/49deee3611a634e741b8f54a5d47f27a34690a51aa361340a469a13a3fcaa0a2/IoDF---Underwater.jpg)
![](https://freight.cargo.site/t/original/i/7dc0a6b6007c4cb69d35b51e70646b15ffc089f62de9129e8096dcc3f3990175/IoDF---Underwater-03.jpg)
![](https://freight.cargo.site/t/original/i/d608fe6d5a58424bdbc0377a3208d84c9fa7786431d9db079d2d9d6b110ddfbe/IoDF---Underwater-02.jpg)
![](https://freight.cargo.site/t/original/i/52ce3e9a6ef79b3a2c167f9c8bf87e890aed3f267f5ef2230fad572f304308d8/IoDF---Underwater-01.jpg)
![](https://freight.cargo.site/t/original/i/30e021ee9b9fef436620772efd15684911a929884017ddbaa9a1a4dc603b1e68/IoDF---Cyberwaves.jpg)
![](https://freight.cargo.site/t/original/i/6c8266f6b6f0babe4de925fecdc9453799be6a5770217656d2ec5c985e127e0c/IoDF---Cyberwaves-05.jpg)
![](https://freight.cargo.site/t/original/i/f21e662e9b83b48e6e209a5d42e93e6c2b707dc372be5b1b71c7a804d195f251/IoDF---Cyberwaves-04.jpg)
![](https://freight.cargo.site/t/original/i/454585fd7b645d30c9cb857c12b34e93a035e21d197f5069886ab1c3963adb7f/IoDF---Cyberwaves-03.jpg)
![](https://freight.cargo.site/t/original/i/b53751a39c8cdd7528e3048ba1362d0132695dab22f59958a0621325d1175067/IoDF---Cyberwaves-02.jpg)
![](https://freight.cargo.site/t/original/i/1eae9616b14c7227ad210d1c74646eda510680e03a80d458b553cd68466fee4b/IoDF---AiryMoves-02.jpg)
![](https://freight.cargo.site/t/original/i/9aca6e88ba82886eab7c1ae8895d44f52f5479a69cfd3113596fb571dd3278ec/IoDF---AiryMoves-01.jpg)
![](https://freight.cargo.site/t/original/i/08bec84d19f1bf96e5f2c2203d9e72fa5c672cf8ee6e1ca88f2a903193c41459/IoDF---AiryMoves-03.jpg)
![](https://freight.cargo.site/t/original/i/117ffa134624f940291d2045e7b831dd49c6029d7a700ce6bf86e6dcb56f6b96/IoDF---AiryMoves.jpg)
TRAILER SHOTS
![](https://freight.cargo.site/t/original/i/ed690118984a3df294b4ee35f0d0b9b7db735b181997e0bfbd38659c9220c0f7/318632134_137855842401094_948991642585770498_n_8K-enhance-faceai.jpg)
![](https://freight.cargo.site/t/original/i/0eed5e59993c69c5a6797a7b219b80d8eb49b273cd8541ca812ecbd04e87db18/319875486_458580833097907_8325242867395696488_n_8K-enhance-faceai.jpg)
![](https://freight.cargo.site/t/original/i/9f249681bbedf7eab457dc16a384684fc576ebd819abe55c402e67400ed79362/Screenshot-2023-02-16-at-17.15.425.png)
![](https://freight.cargo.site/t/original/i/9ef4ce942c8cf8a21714fee60cb6937e1a7d2d28473363552b6f791758532e42/Screenshot-2023-02-16-at-17.15.19.png)
![](https://freight.cargo.site/t/original/i/96c5d32a00a96d57f665e40e679907abb6e36644210c01cbb0d865a040b00b02/Screenshot-2023-02-16-at-17.15.06.png)
![](https://freight.cargo.site/t/original/i/4411d916c7d2dfffe78e7c19c9a1c18b9684c908905268969a597e5bc849c0fd/IMG_0866.png)
AR Experience
![](https://freight.cargo.site/t/original/i/6ba9228bc22b38b0504f9ce6e633a15aca497a4742871322b0216bc141f0f316/Cyberwaves.gif)
![](https://freight.cargo.site/t/original/i/d15211e5b7c682f9758fd705be214c939dc7081d990b201675175fcb2abcb454/HOW-TO-USE-FILTER-VIDEO.gif)
![](https://freight.cargo.site/t/original/i/fa343184691bba8cdeae1af54e0fe837cb8ae2930571e7739caac2ceaa38ebd5/Underwater-2.gif)
![](https://freight.cargo.site/t/original/i/536aaf8f44f8fd0d622ef832d5ccc13c99dbd4c24712940830f25d0747383fe2/Airy-Moves-2.gif)
![](https://freight.cargo.site/t/original/i/b0603fa2f049b7bcdf67fd391f28f09f2acce2fd25d2757afa61b4f6ef23fbaf/In-Bloom.gif)
BTS
![](https://freight.cargo.site/t/original/i/2bc25f97bfd86363edd16c10e0ccce5c539f7d66bee83694a1a2d8d98ac81366/ezgif.com-optimize-6.gif)
![](https://freight.cargo.site/t/original/i/0f1d62cd237f7ba6c69377762e3f0eedb1aceb46201b7fa5524115525c3ee136/ezgif.com-optimize-8.gif)
![](https://freight.cargo.site/t/original/i/9d0176cb7a19082734da1c0819b7ff03764131b7429819e0dae8215bee633a78/ezgif.com-video-to-gif-converter.gif)
![](https://freight.cargo.site/t/original/i/00f99e1360aac3acf7273d8c6e9f1916e7f9056fbd7cdea50d081d75ade0eb29/ezgif.com-optimize-7.gif)
![](https://freight.cargo.site/t/original/i/31171eee681f1d43f08ae4b326460953596264ef43889acf8d5ed639b86d1c52/ezgif.com-optimize-5.gif)
![](https://freight.cargo.site/t/original/i/51920bbd0eccff11f84e9b68fcae0965c0f6175a1ef129c9154a16d545f252bf/ezgif.com-optimize-4.gif)
![](https://freight.cargo.site/t/original/i/1054660a24f076c4f5383c04ec6289e211eb6a34ff5b0d50525c5f8032bcc5d1/ezgif.com-optimize-3.gif)
![](https://freight.cargo.site/t/original/i/8644d23e12608824cf1be71bfdfc92cf34386e57a11a2ad00aea0fd321350819/ezgif.com-optimize-1.gif)
![](https://freight.cargo.site/t/original/i/89acc8038a77949af461e63b59e1a8c5352a685e8f2df597270ab7783d3d75e9/ezgif.com-optimize-2.gif)
![](https://freight.cargo.site/t/original/i/7da03e3c29af659475cdd3fd492b2929567145d3de2899594a30ec74281ce037/ezgif.com-optimize.gif)
PRESS
![](https://freight.cargo.site/t/original/i/b1a99daf0dbd2bf74dcefc1f303e800a47ed7747c95ff76ab6228aa4bb3f3814/13.png)
![](https://freight.cargo.site/t/original/i/54cb232bfcc8533956a01079527ab4f1c2745f342bac4287b09b2419b81007b0/14.png)
![](https://freight.cargo.site/t/original/i/b2ba17dce40497255f3178739583ce2c4ff97c70faf98a4c83d0bef473c5293a/10.png)
![](https://freight.cargo.site/t/original/i/067df6c053e64f59c6948b5346c282bc33f3ba458b534319592e385c71104247/11.png)
![](https://freight.cargo.site/t/original/i/9c455297434edf75f4485120be4ee17f44d4c4385750876867421a433423a5e7/12.png)
![](https://freight.cargo.site/t/original/i/0372c9b0d20135bf3ea8f018c528a9174d6cc9a08b240c2137f141a75b442fc3/8.png)
![](https://freight.cargo.site/t/original/i/f297539d76c081bbcbd7b0115d85118d3cacdc40a0b025aca189e8c59cc0dc87/9.png)
![](https://freight.cargo.site/t/original/i/ded512f5214bbea21e902da91e4b74acb1cfd648e5146a670bf868eb37cef6f5/5.png)
![](https://freight.cargo.site/t/original/i/2fb198296141af4db86113d927ad9614764231600c504cec63934354440907a5/7.png)
![](https://freight.cargo.site/t/original/i/a4f5c6f5c22ff54eb1749b56a0db346e57e6549faac44a9778e9aedbe8864f08/6.png)
![](https://freight.cargo.site/t/original/i/ed6b220708609913869c9d3aa57d8e4b3bcff9eefe90b550b806c263451a6c2e/15.png)
![](https://freight.cargo.site/t/original/i/e3e04190ac3fb52e252b484c278ac9fe45a1401b47fdbb400d369ce213ba7f4a/2.png)
![](https://freight.cargo.site/t/original/i/4eaa25b18ebbf1f63c81e2971af235f085c30296c81b11e8e809cc470c08ef36/3.png)
![](https://freight.cargo.site/t/original/i/c036c07d21722a1f11e63ba224d5855f21d8aa03fe40d8006e6013e7dd8f1216/1.png)
![](https://freight.cargo.site/t/original/i/72e285e8dd04e2b4744848f896b191c35cea6602e49303e496b21b0bb79c4247/4.png)
H&M 2022