Project made with:

BRUNO BOICA

AFONSO LOURENCO

The Whole Earth Catalog was a counterculture product catalog and magazine. ORPHIC is a fictional special edition of the Whole Earth Catalog.

Orpheus was a hero of greek mythology who was supposed to possess superhuman musical skills. With his legendary lyre, he was said to be able to make even the rocks and trees dance around. With them, ORPHIC dances in a crystalized chaos.

ORPHIC is a mess in vitro, merging different ecosystems in a controlled experimental environment.

ORPHIC is the explosion of diverse editorial concepts. It holds valid thoughtful topics on various important issues that are communicated in an ironic visual tone. Each topic has its own distinctive design that connects to the other through the chaos and clutter presented in each page. In the midst of the exhilarating mess, there is a calm visual chapter that interrupts the fast pacing of the book. Each topic is also accompanied with a typographic experience of the word "ORPHIC", that are displayed all over the covers of the book.

The shiny paper we used allowed the colorful pages to pop. The cover was made with sticker paper, which was used with the intent to unstick the types from the book, creating a marketing strategy, where the title of the project can be unstuck and placed anywhere, leaving, in a last moment, a completely blank canvas that deludes the inside of the book.

ORPHIC is not just a visual experience nor is just a catalog. The graphic impact is just as important as the information displayed, which goes against the accepted idea that one needs to be the support for the other.

SOME PAGES

The shiny paper we used allowed the colorful pages to pop. The cover was made with sticker paper, which was used with the intent to unstick the types from the book, creating a marketing strategy, where the title of the project can be unstuck and placed anywhere, leaving, in a last moment, a completely blank canvas that deludes the inside of the book.

LETTERINGS AND CHAPTERS

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