British Fashion Awards ‘21 & ‘22
Client: , @tiktok , @voguesingapore & @THEDEMATERIALISED
Fashion Awards 22:
Client: and @vogueitalia
Projects with: @poweredby_iodf
This project had the participation of multiple people within the team.
Role: Digital Artist
This project had the participation of multiple people within the team.
Role: Digital Artist
British Fashion Awards ‘21
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Institute of Digital Fashion announce a new world’s first, our digital AR activation launching exclusively with Vogue Singapore at Fashion Awards 2021.
This metaverse moment takes the red carpet experience into the homes of a new audience, making it accessible to all across the world - democratising the notion of traditional red carpet moments and merging the worlds of IRL x URL.
This metaverse moment takes the red carpet experience into the homes of a new audience, making it accessible to all across the world - democratising the notion of traditional red carpet moments and merging the worlds of IRL x URL.
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Excerpt from IoDFDigital Collection:
Fashion Awards 2021 Red Carpet:
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When designing this AR garment, we thought about structure, adaptability and creating a modular garment. We work beyond the restraints of our physical world, It’s for any body type, the fit is not grounded by design or any gender/ability.”
IoDF Co-Founder & Creative Director, Cattytay“
A big part of our work is building inclusive digital realities and thinking about the discourse in the fashion landscape but also the assets that are being built.”
IoDF Co-Founder & Creative Director, Cattytay“
It's inclusive for all bodies, the functioning allows for tracking on any body type and for any ability, or gender.
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Excerpt from IoDFOther Photoshoots:
Press:
BTS:
British Fashion Awards ‘22
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IoDF debuted another garment from their upcoming IoDF COLLECTION by bringing digital fashion to the red carpet at this years’ @britishfashioncouncil #FashionAwards
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Excerpt from IoDFDigital Collection:
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Our mission is to make this space accessible and inclusive so anyone can engage and understand the capabilities of tech and the many ways digital will shape our futures.
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Excerpt from IoDF
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This garment is made for every body, every gender, all abilities. We pushed for radical futurism, through the construction of the digital couture garment.
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Excerpt from IoDF Co-Founder and Creative Director, CattytayFashion Awards 2021 Red Carpet:
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Disrupting conventional norms of fashion and beauty standards by using digital fashion as a tool for creative expression lies at the heart of IoDF’s mission, last night’s takeover was an energizing example of how we aim to bring IRLxURL together for progression.
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Excerpt from IoDF“
In response to a lack of diversity and inclusion felt in metaverse spaces, IoDF created this year’s red carpet moment inspired by our own guiding pillars.
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Excerpt from IoDF“
Collectively we have the power to create the building blocks of this new arena, it holds seismic potential; for sustainability, for creatively, for authorship, but more importantly the economic growth for the creative industries and individuals, building new models to earn more and grow further.
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Excerpt from IoDFOther Photoshoots:
Augmented Reality Press:
Press: