Absolut Vodka




Client: @dazed , @absolutuk , @chet__lo and @itstayce
Role: Digital Artist
Project with: @institute_digital_fashion
This project had the participation of multiple people.










BORN TO MIX : collab launch “Second Skin Couture”

@chet__lo x @itstayce x @institute_digital_fashion
A vision for a world where fashion isn’t bound by gender, seasons or function by @absolutuk


Excerpt from IoDF











AR Garment:






IoDF Co-founders Digi Fashion Duo worked in collaboration with Chet Lo x Tayce, to bring you a one-of-a-kind blend of physical IRL and digital URL “Second Skin Couture”.

Excerpt from IoDF








A worlds first META-physical @gettyimages experience. VIP guests had been dressed in our digital wearable working alongside Getty photographer @davebenett and our tech team, we activated 3 variations of the Chet Lo inspired AR garment onto the live press pictures. At a reach of our phones, we further activated the AR use of the wearable, dressing models IRL x URL during the physical catwalk show.

Excerpt from IoDF











Promo Event:





Live Event Launch


“Second Skin Couture” launched IRL X URL on 11 / 05/ 2022 Following the opening of Absolut's residency at BOXPARK Shoreditch in London.


Excerpt from IoDF










IoDF x Tayce x Chet Lo an IRL x URL experiential showcase. Where the community and audience were participants.
The output was truly democratic and inclusive attitude to the fashion showcase, to people, to queerness, to clothes.


Excerpt from IoDF









Our event x Tayce x Chet Lo for Absolut, produced by Dazed marked Getty’s first publication of digital fashion, created by the IoDF atelier. It marked a milestone for public recognition of digital fashion’s place within the wider fashion industry.


Excerpt from IoDF










Press:






BTS: